Specialising in Wordpress Content Management Systems – Robert Fyffe

Having the correct technical set up is essential for any website to maximise its ranking potential. The first things that search engines request about your website are technological responses from your server.

Search Engines, like any other computer program, can be “tricked”. Anything that attempts to trick a search engine can be classed as unethical – often referred to as “black hat SEO”.

Ever wondered what people mean when they say Search Engine Optimisation? Well, Search Engine Optimisation (SEO) is the process of increasing the relevance of website pages for specific search engine queries.

For a document or page to be relevant to a search engine it needs to fulfill two main criteria. The first is that the web document must show itself to be relevant for the query and the Internet community must show it to be relevant for the query.

I work a lot with custom fields in Wordpress when developing websites. Weather it be displaying thumbnails, background colours, CSS fixes or page titles, understanding how custom fields work is a vital part of using Wordpress.