Quick Intro
Welcome to my portfolio website. I specialise in developing simple but functional websites for my clients.
blog
What is Ethical Search Engine Optimisation?
Search Engines, like any other computer program, can be “tricked”. Anything that attempts to trick a search engine can be classed as unethical – often referred to as “black hat SEO”. Every search engine has a published list of their terms and conditions.These outline specific ways of improving search engine positions that should not be used.
The penalties for breaching the terms and conditions of the search engines can range from reductions in website positions to complete expulsion from the search engine rankings. Ethical SEO is improving the position of webpages to improve not only the quality of visitors to a website, but ensuring that the users receive appropriate and relevant content once they arrive at the site.
I only recommend ethical SEO techniques to my clients to prevent damage to the long term health and stability of their website.